Yellow Cab Pizza Company is a Filipino chain that retails fast food, primarily pizza. In 2001, Yellow Cab Pizza Company was founded by Eric Puno, Henry Lee, and Albert Tan. Max's Group, owner of restaurant chain Max's of Manila, owns the brand. The restaurant operates 145 branches in the Philippines and overseas, including branches in Qatar, United Arab Emirates, and China.
Video Yellow Cab Pizza
Operations
The first branch of Yellow Cab Pizza Co. opened along Makati Avenue in April 2001. Because of having "yellow cab" in its name, many thought of the company as a taxi business, but the name is actually a reference to the way it frequently uses the colors black and yellow, a pattern seen on taxicabs. The company's delivery service uses Vespa scooters.
In addition, Yellow Cab operates a sister restaurant called Army Navy Burger Burrito.
Maps Yellow Cab Pizza
Expansion
In November 2016, Max's Group Inc. (MGI), owner of the Yellow Cab Pizza brand, signed a development agreement deal with the Qatar-based franchise operator Silver Group to open 22 stores in Kuwait, Bahrain and Oman over the coming five years, beginning in January 2017 The agreement is the seventh overseas franchise contract signed by MGI in 2016.
In January 2017, the first Yellow Cab Pizza restaurant opened in the USA. The restaurant, with an address of 801 Dillingham Boulevard, is located in a small strip center that's part of the Costco Iwilei parking lot, and is next to a Max's Restaurant.
In February 2017, MGI signed a development agreement with the Blue Star Food Corporation in Vietnam to establish at least 12 Yellow Cab stores around the country.
Involvement in motorsports
Yellow Cab Pizza Co. sponsors a team that participates in auto racing. Members of the team include actor Ryan Agoncillo and Alex Perez, who has won three racing titles. One of the chain's founders, Eric Puno, is a fanatic of racing.
They endorse contestants in motorcycle racing. Among them is Glenn Aguilar, an 11-time national champion.
Involvement in football
Yellow Cab Pizza Co. is one of the sponsors of United Football League Division 1 Club Kaya F.C.. Members of the club are Azkals players Alexander Borromeo, Chris Greatwich, OJ Porteria, Kenshiro Daniels and etc.
Lawsuit
In 2008, Yellow Cab Pizza filed a suit against Green Cab Pizza Haus (later renamed Green Avenue Pizza) for using a logo very similar to theirs. The case ended in Yellow Cab's favor and their competitor was forced to pay a total of ?400,000.
References
External links
- Official website
Source of the article : Wikipedia
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